The key brand, which is still an important component of the company logo, has been with Eduard Gerlach GmbH since the company was founded. It was a great honour for the company to obtain the permission of the town administration to use the keys from the coat of arms of LÃ¼bbecke for its own trademark. Even at that time it was applied to products made by Gerlach, thus confirming the high quality of the products. On the other hand, it is an expression of the bond with the town of LÃ¼bbecke. The company, its employees, the deliberately chosen distribution channel through the specialized trade as well as satisfied customers, who out of conviction buy and use the products of the company, are the keys to shared success.